Marketing with Online Learning Center Premium Content Card
Type
Book
Authors
ISBN 10
0073252891
ISBN 13
9780073252896
Category
NON FICTION
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Publication Year
2005
Publisher
Pages
706
Description
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. - from Amzon
Number of Copies
1
