Marketing: The Core with Online Learning Center Premium Content Card
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Type
Book
ISBN 10
0073215740
ISBN 13
9780073215747
Category
NON FICTION
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Publication Year
2006
Publisher
Pages
400
Description
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing�s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.. - from Amzon
Number of Copies
18
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 3480 |
HF5415.K452 2007 |
1 | Yes | ||
Main | 3481 |
HF5415.K452 2007 |
2 | Yes | ||
Main | 3482 |
HF5415.K452 2007 |
3 | Yes | ||
Main | 3483 |
HF5415.K452 2007 |
4 | Yes | ||
Main | 3484 |
HF5415.K452 2007 |
5 | Yes | ||
Main | 3485 |
HF5415.K452 2007 |
6 | Yes | ||
Main | 3486 |
HF5415.K452 2007 |
7 | Yes | ||
Main | 3487 |
HF5415.K452 2007 |
8 | Yes | ||
Main | 3488 |
HF5415.K452 2007 |
9 | Yes | ||
Main | 3489 |
HF5415.K452 2007 |
10 | Yes | ||
Main | 3490 |
HF5415.K452 2007 |
11 | Yes | ||
Main | 3491 |
HF5415.K452 2007 |
12 | Yes | ||
Main | 3492 |
HF5415.K452 2007 |
13 | Yes | ||
Main | 3493 |
HF5415.K452 2007 |
14 | Yes | ||
Main | 3494 |
HF5415.K452 2007 |
16 | Yes | ||
Main | 3495 |
HF5415.K452 2007 |
15 | Yes | ||
Main | 3496 |
HF5415.K452 2007 |
17 | Yes | ||
Main | 4085 |
HF5415.K452 2007 |
18 | Yes |