A Concise Dictionary of Business (Oxford Paperback Reference)

Type
Book
Authors
 
ISBN 10
0192852310 
ISBN 13
9780192852311 
Category
NON FICTION  [ Browse Items ]
Publication Year
1990 
Pages
416 
Description
This comprehensive new dictionary is a wide-ranging guide to all aspects of modern business, with over 4,000 entries covering topics from marketing and advertising to banking and international finance, and everything in between. It also includes terms from law and economics that are relevant to business, and covers aspects of computing and printing that a business person might be expected to know. An especially unique and helpful feature of this book is its coverage of business jargon. From dead-cat bounce and the J-curve effect, through the intricacies of the Lady Macbeth strategy and market skimming, to the difference between broad and narrow money and what a shark-watcher does, A Concise Dictionary of Business makes an ever expanding business vocabulary accessible to everyone. With its clear, concise entries and extensive cross-referencing, this is a guide that will give business people the answers they need quickly and effectively. - from Amzon 
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