Mass Communication Theory: Foundations, Ferment and Future

Type

Book

Authors

Stanley J. Baran

Dennis K. Davis

ISBN 10

0534176704

ISBN 13

9780534176709

Tags

Media & Communications, Communications, Communication, Communication & Media Studies, Business & Finance, Social Sciences, Media Studies

Description

This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory. - from Amzon

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