Electronic Commerce 2002: A Managerial Perspective (2nd Edition)
Type
Book
Authors
ISBN 10
0130653012
ISBN 13
9780130653017
Category
NON FICTION
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Publication Year
2002
Publisher
Pages
914
Description
For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology. - from Amzon
Number of Copies
11
