Framework for Marketing Management
Type
Book
Authors
ISBN 10
0130318957
ISBN 13
9780130185259
Category
NON FICTION
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Publication Year
2001
Publisher
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. - from Amzon
Number of Copies
1
